Geofencing and Containment Efforts
Typically, marketers use geofencing to target individuals who are near a retail location. However, this technology may prove to be the solution to the self-quarantine problem that government authorities are looking for. Ways geofencing can aid in the efforts to contain the coronavirus are as follows:
- It can allow the CDC and local authorities to track down the exposed or infected individual.
- It can tell authorities where the exposed or infected individual has been and with whom he or she came into contact, thereby expanding quarantine efforts.
- It can help to deter the violation of self-quarantine orders.
Some individuals, especially those who show minor or no symptoms of COVID-19, may not take quarantine orders seriously. This disregard for orders puts others — including the sick and elderly — at risk for contracting a potentially deadly virus. Geofencing can help to increase compliance rates and bolster containment efforts of this novel virus.